When you look at how kids learn and evolve, it becomes quite clear even from a very young age that if they don’t know something, they’ll take a chance. They’re not afraid to be wrong.
But, by the time kids become adults they’ve lost that capacity - they’ve become frightened to be wrong. And, if you’re not prepared to be wrong, you’ll never come up with anything original, says Sir Ken Robinson in his acclaimed TED talk on: How schools kill creativity.
“We don’t grow into creativity, we grow out of it.
Or rather, we get educated out of it.”
- Sir Ken Robinson
According to Robinson, we run our companies this way by stigmatizing mistakes, and we also run our education system similarly – where mistakes are the worst thing you can make. We are educating people out of their creative capacities.
Although Robinson’s talk remains poignant and relevant since it was first filmed, it’s great that we are starting to see a shift in the corporate landscape. Today, more and more companies are adopting the philosophy where employees are encouraged to learn from their mistakes and are also incorporating fun ways to bring creativity back into the workplace.
Companies that successfully leverage their employees for innovation have a real competitive advantage, but harnessing that value is not easy. PwC recently held an innovation challenge and asked employees to submit their ideas for how we can leverage web and mobile technologies to better serve our clients. The results were exciting, insightful and valuable.
Do you agree with Ken Robinson? How do you think we can preserve creativity in the classroom – and in the boardroom?
Campus Talent Acquisition
Read about PwC's role as part of the emerging “Innovation Hub” in Toronto’s south core district.