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PwC Canada's Campus Recruiting blog: Discover the opportunity of a lifetime


Networking 2.0: Social media networking tools

James casual shot
James Davidson, Senior Manager,
Campus Talent Acquisition

As you work toward building your network and making yourself stand out to a potential employer, it’s important to know what social media tools are your best choice and how can you get the most from them. Here are some of my top tips:

Use Twitter.
If the employer is using Twitter well, most of their tweets will not be about how awesome they, or the organisation they work for, are. Instead, they’ll be sharing vital insights, tips, articles and hints that are relevant to helping you do well. Don’t just favourite or re-tweet their tweets, comment on them. This will highlight you and help them remember you.

Start a blog. To really make yourself stand out, you could consider blogging. A good blog will demonstrate your ability to communicate with impact, lead yourself and your knowledge and insight around a subject you’re passionate about.

Use LinkedIn. Remember, LinkedIn represents that person’s professional network. Be cautious about sending a connection to someone you haven’t met or don’t have something in common with. Always tailor the message and make it personal. Fully complete your profile, including a picture, and keep it up-to-date and relevant.

A picture speaks a thousand words. A great way to get a feel for an organisation's culture is by following them on Instragram and Facebook. It’s also relatively hassle free.

Taken together, social and traditional face to face networking can make a formidable duo in helping you achieve job hunting success.Good luck.

Let me know what you’d like to see me blog about in the future @voiceofjamesd

-         James


Networking 2.0: Advice for the digital age

James blog
James Davidson, Senior Manager, Campus Talent Acquisition

My last blog focused on traditional networking at face-to-face events and some tips for how to do it well. Whilst traditional networking is key, today’s campus job hunters have access to campus recruiters, reps and information in a way other generations couldn’t have dreamed of.

Utilising digital networking tools alongside traditional face-to-face channels will help you build your profile and have a brand that stands out ahead of your peers. Digital networking will also enhance your knowledge and understanding of the organisations you’re targeting and if their opportunities and culture are right for you.

To be successful, it’s critical you do it right. So here are some of my top tips:

Review your privacy settings. The internet is your friend. But it may also contain pictures and postings you don’t want a potential employer to see (that night out with the commerce society when things got all hazy and someone thought it’d be great idea to post pictures of it all over Facebook). Review your privacy settings and posting history. Ensure the online you is as fabulous as the real-world you that you’re portraying to employers.

Keep things professional and authentic. Use an appropriate picture (and background image) across all of your key social channels. It doesn’t need to be super corporate, but it should be of a good quality. Also ensure your handles/profile names are appropriate and your tweets/postings are aligned to the impression you’re creating, whilst being authentic.

Follow the right people. Yes, yes, following the Kardashians on Twitter or Instagram may make for great entertainment, but it won’t help you get a job. Follow the right people/organisations and you’ll gain expert insights and learn about the culture of the organization they work for. You may even be amongst the first to hear of a new job opportunity.

Create a nexus of communication. Think like a marketer. Your communication channels need to reinforce each other, with yourself as the ‘product’ at the centre. Cross pollinate across your channels. e.g. Tweet a link to a post you wrote on LinkedIn, ask people to follow your blog via Facebook etc. Consider highlighting your social media channels on your resume and business card.

Keep things regular. Ensure you leverage your social media tools through regular posts and updates, particularly if you’re drawing attention to them on your resume or business card

Stay tuned for my next blog post outlining what tools should you use and how can you get the most from them. As always, please comment or suggest future topics of discussion by tweeting me @voiceofjamesd

-          James



Impossible isn't a word in our vocabulary

The winners of our annual Canadian Innovation challenge

It’s amazing how innovation just happens naturally when you’re inspired, motivated and challenged by the work you do and the people you work with. When we’re free to think creatively, we accomplish things we once thought were impossible and realize that sometimes “impossible” simply means not yet having found a solution. 

Jesse Albiston
   Jesse Albiston accepts GTA CEO Award for
his efforts n innovation

Our recent Canadian Innovation Challenge received entries from people across the firm, outlining a variety of innovations that were incremental and/or radical. The spirit of competition was rampant, creating an exciting environment where people were coming up with ideas that actually had real, perceptible benefit. For example, one submission from the TPSRM (Enhancing Third Party Sourcing Risk Management) team has been selected for discussion at the 2015 Global Innovation Conference in Milan, Italy. Our winning submissions – a free resource hub for startups (from Jesse Albiston) and a better way for clients to monitor and control software licenses (Laura Brown and Caroline Ngeno) – are being implemented as soon as possible. We will roll out other ideas we loved within the next few months. The innovation spirit of our people is allowing our firm to truly thrive and grow – because “impossible” isn’t a word in our vocabulary. 



Nous ne connaissons pas le mot « impossible » Les gagnants de notre concours annuel Défi Innovation 2015

Jesse Albiston, nouvel employé de PwC Canada, apprécie sa récompense, une visite au siège de Google.

C’est impressionnant de voir à quel point l’innovation coule de source lorsque le travail que nous faisons et les personnes avec qui nous collaborons nous apportent de l’inspiration, de la motivation et des défis. Lorsqu’il est permis de donner libre cours à notre créativité, nous réalisons des choses dont nous nous croyions incapables et nous nous apercevons qu’« impossible » signifie parfois simplement que la solution n’a pas encore été trouvée.

Le dernier Défi Innovation a vu la participation de beaucoup de gens du cabinet, d’où une variété de propositions novatrices contenant des changements progressifs et/ou radicaux. Il régnait un esprit de compétition qui a créé un environnement stimulant faisant naître des idées porteuses et tangibles. Par exemple, une proposition de l’équipe du projet Enhancing Third Party Sourcing Risk Management (TPSRM) (amélioration de la gestion du risque de l’impartition) a été retenue pour être examinée durant le Colloque mondial sur l’innovation de 2015 à Milan en Italie. Les propositions gagnantes seront mises à l’essai dès que possible. Il s’agit d’un centre de ressources gratuit pour de jeunes entreprises, idée de Jesse Albiston, et d’un meilleur procédé de surveillance par les clients de l’utilisation de leurs licences de logiciels, idée de Laura Brown et Caroline Ngeno. Au cours des prochains mois, nous instaurerons des changements inspirés d’autres propositions ayant attiré notre attention. L’esprit d’innovation de notre équipe soutient le développement et la croissance du cabinet, car nous ne connaissons pas le mot « impossible ». 


Networking: It’s about what and who you know

James blogJames Davidson, Senior Manager,
Campus Talent Acquisition

As we enjoy summer, campus recruitment teams are busy planning fall recruitment events at universities
around the world. Last year, PwC Canada hosted more than 300 campus events at universities from coast to coast.

Why do campus recruitment teams run events? Simple: We’re event-driven recruiters, as the people we
want to hire are geographically concentrated at universities and colleges. One of the most efficient ways for us to reach our hiring targets is by telling our firm’s story through hosting information sessions, office tours, cocktails, wine and cheeses, skills sessions and business simulations.

These events allow us to share our culture and identify potential applicants we may be interested in. Attending these events is therefore critical to your job hunting success. Not only will you be able to assess if the employer is right for you by hearing their story first hand and through meeting and interacting with their people, but you’ll also be highlighting yourself and your interest in them and learning things you can leverage in any future interview.

Here are some tips on how you can stand out for the right reasons:

Never network in a pack of friends.
Think like a tiger rather than a lion. To hunt down your prized role you need to ditch your friends at the door and set out on your own. This allows the limelight to be focused on you, demonstrates your confidence and independence to recruiters and you can ask the questions you want answers to.

Learn as much as you can before attending.
Review potential employers’ campus website, watch their videos, follow them on social media and talk to friends, Profs and Careers Counsellors. This allows you to show genuine interest in the employer and learn what they do and what you can expect from their campus programs. You’ll be able to ask targeted and relevant questions, which also helps you stand out.

Have an elevator pitch.
Know how you’ll introduce yourself in a confident and authentic manner. Your pitch should include: who you are; your qualifications and career aspirations; extra-curricular and relevant work experience. Above all else, it needs to be natural and authentic. Practice with friends or in the mirror if you’re feeling nervous. But don’t ask people who will just tell you that you’re awesome.

Listen to what the rep you’re talking to has to say.
Have an authentic dialogue, respond with relevant questions and avoid trotting out your list of pre-prepared questions. Approaching your interaction as a conversation will impress the rep more, who will be assessing your people interaction skills, confidence and whether or not they want to work with you.

Exit gracefully.
Like a TV series, it’s better to go out on a high than drag on past a program’s best-before date. Be respectful of the amount of time you spend with each rep and don’t outstay your welcome. Thank them for their time, present a business card and indicate you hope to meet them again soon.

Send a follow up email.
Keep it short and don’t ask lots of questions. It’s a very busy time of year and recruiters can be receiving hundreds of emails per day. You’ll stand out positively with a short, crisp note, versus an essay and 20 questions.

By attending a networking event and maximizing the experience, you’ll build your knowledge and contacts. This is valuable because who you know can definitely help set you up for success in securing the role you’re interested in. But what you know can be equally important.

Leave a comment or message me your ideas for future blogs @voiceofjamesd

-          James